Instead of doing interviews and one on ones why not let your clients fill out an online creative brief form. As you know campaigns and projects change requirements are added or removed and new insights are discovered.
Creative brief questionnaire. A typical initial branding assessment asks about. The questions will serve as a first draft of the creative brief. Give the client a list of questions about the project.
Give us a brief overview. You can do a questionnaire or you can interview the client on the phone or you can meet and have a workshop. This creative brief template will ask whether posters print banners leaflets flyers brochures etc.
The creative brief is the starting point from which every decision and movement made on the project should align with and that means it is also a type of living document. Not like a cub the sink sponge but like a sea sponge. Then act like a sponge.
The csq creative styles questionnaire assessment designed by kumar and holman measures multiple aspects of an individual s behavioral style that affect how they think about issues approach. This is usually completed by the client s marketing manager. A creative brief is used in advertising branding and marketing industries.
A branding questionnaire is closely related to a creative brief or a client intake form only it is more about the bigger picture than the fine details. The traditional creative brief is an electronic survey you send the client for them to complete and send back to you. In order to have a strong and outstanding creative campaign you need to have a game plan to follow.
The client documents what they want. This serves as a guideline that will help in making decisions related to the campaign this creative brief template pdf discusses the project details like the project name due date and project description. Are there specific challenges to address.
Creative brief questionnaire. Here s a brief form that you can use that s comprised of the typical requirements for a creative project. While it s called a creative brief it is really a communication tool and communication is one of the most important aspects even more important than creativity of a successful marketing campaign.
Why do you need this video. Know what the ultimate goal is and how it will be measured you end up with a beautiful campaign that everyone will be pleased with. A detailed and thoughtful design brief will lead to a successful end product whether it s a logo brochure or entire branding campaign if you ve nailed the target audience know the budget have a detailed list of all materials needed.
The pros of a creative brief are. A creative brief is a one to two page communication tool that outlines a marketing or advertising project s requirements the client s vision for a brand or a product expectations goals and resources.