Be ready to answer any follow up questions now that you know the basic elements of a creative brief it s time to actually craft one. Establish the identity of the client talk about the product and list the goals of the campaign.
What is a creative brief.
Creative brief questions. Start your creative brief by writing a broad overview of the project. Why are we doing this. Use simple language be direct concise.
Understanding the why of. Sabrina ram founder of blu lotus. Who is the target audience.
What challenges will the campaign aim to solve. Pointy haired boss work gif find share on giphy via giphy as. The very first question that needs to be addressed is the most basic.
2 who has this problem. A creative brief is basically the equivalent of a blueprint for marketers project managers etc. Describe the problem you need to solve.
Regardless of its format your creative brief must revolve around the five elements we covered earlier. 3 what s hidden under the. An overarching goal or objective for the project.
To write the creative brief use the following template. 14 questions that will help you craft a kickass creative brief 1. Share the brief format with different teams get clear feedback.
Who is the target audience or persona. Before you go on and make a creative brief for your marketing and or advertising campaigns you need to be able to understand the basic concept behind a creative brief. 1 what s the problem.
The answer to your questions is a creative brief. How does your request align. Next it s wise to consider just how focused your project is going to be.
1 what s the problem. 9 questions to ask when writing an effective creative brief 1. Some closing tips for a creative brief that works for you.
21 creative professionals share the most important question a creative brief should answer but frequently doesn t julie ashkenazi co founder and creative lead at small sole. In this first question you re getting down to exactly what you re. How is this consumer group solving their pain points.
What are the main objectives of the campaign. The creative brief is the salt and pepper of any creative effort whether we discuss ad campaigns branding or events. Skip the jargon and buzzwords.
Don t just write down what the client says.