Kellogg company calls these the k values. Today nutrition continues to be the core of our business.
This is why it s important that business owners are guided by principles to reach company goals every day.
Brief overview of kellogg s and its business philosophy. More than 100 years ago our founder w k. Kellogg company is listed at new york stock exchange nyse and have a market cap 25 61b usd. Find out how we got here and where we see ourselves as we shift to a more health focused future.
Kellogg s battle creek sanitarium. Kellogg eventually bought out his brother and in 1906 established the battle creek toasted corn flake company. Suppliers like wheat corn and rice farmers grow the grains for kellogg company.
Brief overview of kellogg company. According to kellogg s corporate responsibility. Through his passion and commitment to nutrition kellogg s corn flakes were made and an industry was born.
A good and just world where people are not just fed but fulfilled. The kellogg company as it was ultimately named followed a straight and profitable path avoiding takeovers and diversification relying heavily on advertising and promotion and posting profits nearly every year of its existence. Kellogg s corn flakes are born.
We are a company of promise and possibilities. According to the small business administration sba about 33 percent of all businesses will fail during their first two years. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.
The company was founded as the sanitas food company in 1900 by the brothers w k. Kellogg company is one of the leading firms in the processed packaged goods. Over the years kellogg company has redefined the ways of doing business in consumer goods.
We asked the experts to share the business philosophy they live by that helps them stay focused. Kellogg saw the promise in a single grain. The company summary in a business plan also known as the company description or overview is a high level look at what you are as a company and how all the elements of the business fit together.
Learn all about kellogg s history. An effective company summary should give readers such as potential investors a quick and easy way to understand your business its products and services its mission and goals how it meets the. Kellogg who together had developed a method of producing crunchy flavourful flakes of processed grain that proved a popular breakfast food among the patients at dr.
And cereal is an integral part of how we can help to meet the nutritional needs of people all over the world. Creating better days and a place at the table for everyone through our trusted food brands. Integrity respect accountability passion simplicity success humility and hunger along with a global code of ethics guide the business practices of employees of kellogg company worldwide.
Our vision purpose. Responsible sourcing 2012 kellogg company requires supplier companies to comply with fair labor practices and. What are porter five 5 forces.
With 2010 sales of more than 12 billion kellogg company is the world s leading producer of cereal and a leading producer of convenience foods including cookies crackers toaster pastries cereal bars fruit flavored snacks frozen waffles and veggie foods.